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Curriculum Vitae

Objectives

- To gain practical experience in the Advertising and Marketing Industry in a creative capacity

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- To gain experience in a writing capacity, including but not limited to

   - Copywriting

   - Screenwriting

   - Ghostwriting

   - Editing (Articles and Scripts)

   - Article writing

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Experience

Account Executive Intern • J. Walter Thompson Malaysia• December 21st 2015 – March 12th 2016
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  • Researching and summarizing data on advertising efforts from competing companies

 

  • Liaising with clients on creative directions and advertising ideas

 

  • Brainstorming creative directions and ideas to craft advertising campaigns to best fit clients’ needs

 

  • Assisted with Customer Engagement and monitoring, devising material for social media posts to increase brand awareness and consumer outreach for multinational FMCG client

 

  • Assisted in planning social media calendars for brands to maximise consumer engagement for multinational FMCG client.

 

 

 

Writing intern • J. Walter Thompson Malaysia• July 22nd 2016 to August 19th 2016

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  • Brainstorming ideas for product launches from multinational FMCG clients. Participated in ideation for naming new products for clients in the banking sector.

 

  • Participated in brainstorming and creation of visual, textual, and on-ground activation components of advertising campaigns.

 

  • Participated in writing and creation of Television Commercials, Headlines, Subheads, and Body Copy - Involved researching past and active campaign ideas, activation initiatives, and Copy Examples.

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Writer/Producer • Pixelpost Sdn Bhd.• March 1st 2017 to January 20th 2018

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  • Plan projects timelines and scheduling based on client requirements and resource availability

  • Understand and execute briefs provided by clients and/or advertising agencies

  • Preparation of contact reports after Agency/Client briefings detailing next steps

  • Liaise with Clients to ensure satisfactory execution of briefs

  • Liaise with Advertising Agencies to ensure briefs are met

  • Collaborate with Artists to ensure client briefs are met and expected standards are met or exceeded.

  • Provide costing estimates for proposed projects

  • Editing of posters and flyers for client events

  • Basic Video editing

  • Creation and editing of presentation decks outlining proposed direction and treatment of client videos.

  • Writing, Outlining, and proofreading scripts for pitches to potential clients

  • Provide Guide Voice Over as guides during video production

  • Propose Voice Over talents for Client/Agency videos

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Education

  • 2013-2016 |Bachelor of Science (Hons), Business Studies, Lancaster University (Sunway Campus).

 

  • 2007-2012 | Peponi School, Thika, Kenya

    • | Attained 2Bs, Cambridge International Examination A levels

    • |Attained 2A*s, 2As, 3Bs, 2Cs, Cambridge International Examination IGCSE

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