Let's face it. Life isn't fair. It's difficult to anticipate all the twists and turns, ups and downs we will inevitably experience. But what if there was a way to help you cope with them?

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SwissLife Insurance aims to help their consumers deal with the unexpected. As a brand, they understand how quickly circumstances can change, and they show this through their humorous ads "life's turns in a sentence".

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For this section of the portfolio, I adapted their print ads and came up with a few sentence turns of my own.